Affiliate marketing strategy examples

With affiliate marketing it is best to approach content creation like you are trying to explain something to a friend or family member. Don’t write like a salesperson when featuring a product or service from a company you are an affiliate of or change the tone your readers are used to.

How exactly does an affiliate make money? Well an affiliate’s payment is based off of commission from the company they are an affiliate of. The buttons, links or banners of the products you are trying to sell contain your unique user ID when you embed the HTML code into your blog that makes the ad appear.

You can become an Amazon affiliate really easily. Click here to find out more.

Many bloggers also happen to have published more traditional collections of their writings, which allows for some affiliate marketing opportunities within any of their online pieces. Specifically, affiliate links to online retailers can be included as part of an authorís articles or blog posts.

There is, of course, a pretty obvious conflict of interest in many implementations of this model. The affiliate only makes money if visitors click on the affiliate links and ultimately buy the products reviewed. But while there is an obvious incentive to write falsely positive reviews, that strategy generally has a pretty limited life expectancy. In order to be successful using this model over the long term, you’ll need the trust of an audience that can only be earned through integrity and transparency.

Woahhh, This is awesome, Full of information. Loved it, also this post made me bookmark your site. Good work

Note that all of the sites highlighted above are very transparent about any affiliate relationships, stating up-front whenever a post contains an affiliate link or is sponsored.

Youíve shared some very valuable tips here in regards to affiliate marketing. I like the fact that you showed why someone would want to get into affiliate marketing, and what strategies they can use to become successful in it. Many Thanks!

Google Trends is your best friend for identifying seasonal trends. While you can just type in a keyword to see how itís search volume fluctuates throughout the year, you can also use the category functionality to find seasonal trends in specific industries.

So, how can you find out what trends are likely to emerge this year?

The problem is that one-time payouts donít protect you against major changes in your strategy. Thatís why I recommend building up a portion of your affiliate revenue in recurring revenue.

A great point you made there though. Too many people try to take on too much at once and end up spreading themselves too thin – trying to conquer all the niches at the same time. Marketers also do this with advertising. Instead of sticking with one platform until they are generating a consistent number of leads they will jump from platform to platform, in essence chucking a load of crap at a wall and seeing what sticks.

  1. I only recommend products as an affiliate that I‚Äôm extremely very familiar with‚ÄĒpreferably products that I‚Äôve used before and have helped me achieve something. If I‚Äôm not confident in the product and I don‚Äôt feel it will positively help people, I will not promote it.
  2. I never directly tell anyone to buy a product. I always recommend products based on my experience and in the context of what I’ve done or what I’m doing.

© Flynndustries, LLC

For my three-part video walkthrough of affiliate marketing strategies, watch SPI TV Ep. 32, Ep. 33, and Ep. 34.

It’s sort of like earning a reward for sending a new customer to a company.

We haven’t figured absolutely everything out but we’re doing alright ;).

Hi Gael,i am really loving these posts you are putting together.

Looks like content creation is the bottle-neck. The more amazing content you can create, the more chances you have of building a successful blog.

As MSE explains on its "How this site is financed" page, the only monetization method is affiliate links. The site does not accept advertisements or sponsored posts, nor does it offer any paid products.

Thereís no question that marketing through the affiliate channel can be a boon for sales, brand awareness, average order value, site visits, and conversions. However, if not developed and managed well, companies can be faced with off-brand messaging, fraud, and flat new customer growth, among other issues.

While not a panacea for any and all issues that might arise, the following tips are essential for companies and their CMOs to carefully consider prior to implementing an affiliate marketing program.

Want to learn more about how Acceleration Partners can help you develop an effective affiliate marketing program? You can learn more about our affiliate support services here.

  1. Determine and clarify overall business goals for starting an affiliate marketing program. Is the goal to drive incremental sales, increase overall revenue, or work with smaller long-tail affiliates with a niche audience? In affiliate marketing, each would require a different approach.For example, incremental sales efforts are usually focused on gaining new customers, so the strategy is likely to involve working with new and innovative publishers, as well as content bloggers. You will need to provide affiliates with new customer-only offers and employ sufficient technology to measure new customer acquisition. Whereas, if the goal is to drive an increase in overall revenue through the channel, then itís about attracting anyone and everyone and the strategy is likely to involve working with coupon and loyalty affiliates with a larger reach.
  2. Evaluate the competition. For continuity, itís important that your affiliate program is in line with what competitors are doing Ė especially with regard to commission rates, cookie lengths, and affiliate demographics. Commission rates : If your competitors are paying out a 10 percent commission to their affiliates, then itís wise that you do something similar. Itís also important to allow yourself some flexibility to perhaps pay VIP affiliates slightly more if your ROI goals support doing so. Cookie lengths : When a reader clicks on an affiliateís link, do you want their cookie to track for one day? Seven days? Thirty days? While the industry standard is thirty days, that doesnít necessarily mean that it applies to your business model (e.g. flash sales). A competitive analysis will help you determine what will work best for your company and business goals. Affiliate type : As noted in Affiliate Marketing 101: Part 1 most affiliate marketing programs are comprised of coupon sites, loyalty sites, content bloggers, and even nontraditional affiliates, such as schools, nonprofits, apps, and individual professionals. Itís important to consider what types of affiliates you want to be associated with and what makes the most business sense. For example, if you donít offer coupons and your goal is to build a program with affiliates that produce high-quality content, then removing coupon sites from your list is a rational strategy.
  3. Donít boondoggle your budget. What is your budget for commission payouts? Above and beyond that, what is your budget for additional exposure (affiliate events, commission bonuses, giveaways, product reviews, paid placements, etc.)? While not necessary for every affiliate marketing program, recognizable, well-established companies are likely to see positive results in spades if they allocate resources for additional exposure.
  4. Contemplate your creative needs and resources. Like other marketing channels, affiliate programs require creative assets. Does your creative team have the resources to create banners and the capacity to redo them on a regular basis to ensure that creative is fresh? At a bare minimum, itís highly recommended to update creative on a quarterly basis so that it reflects the siteís current look and feel and doesnít get stale and disenchanting for affiliates. Many affiliates also appreciate it when banners are updated for sales or promotions as it makes it easier to share the information with their readers.
  5. Think about technology. Youíll want to have a technology team that can implement and update the networkís tracking pixel. A tracking pixel is 1×1 pixel placed on the checkout page so that, when a cookie is set, the pixel will pick up information from that cookie and report it back to the network. The type of information you want the pixel to acquire is also important. For example you might want to know if someone is a new or returning customer, if a coupon code was used, what the coupon was used for, what the product SKU was, etc. A dedicated technology team can also make creating and updating a product data feed a breeze.

Establish some clear goals. So, what is it you are looking to accomplish with your affiliate marketing business? Start by thinking long-term then break those long-term goals down into some manageable shorter term steps. While your goal may be to make $1 million a year in profit, how much do you realistically want to earn in your first month? Be realistic. Once you set those goals, you need to work out the steps to achieve them. Donít set a goal of making $100K profit in your first month, if your budget is only to spend $50/day on PPC.

There is definitely a lot more to building a successful affiliate marketing business than what is mentioned here, but making sure you address these four areas should help you get started on the right foot. Below are a few additional sources for more information on creating a basic business plan. While not all of the information will be relevant for a beginning affiliate marketer, there is still a lot of useful information to help you put together an effective plan for your business.

Appreciate it..actually useful!! (Basic steps to writing a business plan from Inc. Magazine.)