Partner sales programs

It is important not to underestimate the role inbound marketing can play in your channel partner program. HubSpot have out together an excellent 5 point plan for incorporating inbound methodologies into your channel partner marketing strategy. The short guide offers some best practices and use cases on landing pages, SEO, and email marketing.

Matthew Buckley touts the benefits of establishing a strong channel partner program for SaaS companies, noting that an effective channel partner program is a proven way to accelerate company growth. Buckley examines the key mechanisms, goals, structures, and business questions to consider when establishing a partner program, including tips for how to structure your program and establishing the right financial models as well as the best marketing assets to fuel your partner program roll-out.

Channel partnerships can be a highly profitable avenue for your company. By leveraging sales forces other than your own, you can open the door to new customers and revenue streams that can potentially revolutionize your business. In fact, channel partner programs are widely touted as one of the most effective ways to accelerate and scale growth, particularly for IT companies, SaaS providers, and similar companies, although channel partner marketing can be effective for many business models – provided that the program is set up in such a way that partners receive adequate support and the outcome is win-win for everyone.

Hawkeye, now Hawkeye by Vistex, outlines the six best practices for building a top-performing channel in this guide posted at Slideshare. Learn what it takes to build a best-in-class channel ecosystem, including the importance of evolving your program to meet the needs of the rapidly changing partner eco-structure, running a data-driven channel management organization, cultivating a top-notch partner experience, and more.

Networking giant Cisco adds two MDS FC Director switches for small and medium-sized businesses. The vendor said it wants to speed.

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Channel partners may view these programs favorably, yet find some elements frustrating at times. For example, deal registration, a common part of many partner programs, may prove challenging for partners to administer. Deal registration helps partners protect their investment in sales opportunities, but the systems that manage deal registration may offer limited visibility into deal status. Vendors, however, may deploy partner relationship management(PRM) systems, a channel-oriented take on customer relationship management, to improve their interaction with channel companies.

An analysis of the cloud infrastructure services market from Canalys has highlighted an opportunity for partners with the right .

Visit the resources below to learn more about the Dell EMC Cloud Service Provider and Strategic Outsourcer Program:

Dell OEM Partner Program Benefits

Dell OEM Partners are a key piece of the Dell OEM manufacturing and supply-chain ecosystem and like any partnership, we’re better together. By participating in this industry leading program, our Partners have access to the tools and resources needed to help grow their OEM business. Here are some of the benefits they receive:

The Dell EMC System Integrator Partner Program couples your best-of-breed services, insight and expertise with the power of Dell EMC leading technology and federation of businesses to jointly deliver robust solutions to your clients. By opening up our consulting methodologies, resources and tools, you can now create even more value for your clients. The Dell EMC System Integrator Partner Program provides you with the flexibility, ease of doing business and rich rewards you need to further advance your market leadership.

New partners are also recommended to take Software-Defined Data Center (SDDC) for VMware Cloud on AWS: Fundamentals course on our online learning portal. Register and enter code wEkfuDwqWX

Partners that add value by combining their technology expertise along with services to design, plan and deploy sophisticated virtualization solutions to meet the technical and business needs of your customers.

Corporate Resellers operate in the U.S. and Canada. These very large partners provide online sales access and carry immediately available product inventory. Corporate Resellers hold multiple VMware Solution Competencies and offer their customers the full VMware solution portfolio.

A brand-new, stand-alone, partner-only event that will replace Partner Exchange, previously held at VMworld.

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Dell EMC Partner Program empowers you to have access to the industry’s most comprehensive portfolio.