Software channel partner programs

Modern Marketing Partners provides this in-depth guide to best practices in channel partner marketing including four reasons why effective channel partner marketing is more crucial than ever, 10 best practices for channel partners, a channel partner marketing process flow chart, a case study, and other resources. From analyzing market opportunities to the key elements in providing comprehensive vendor support, this guide details the entire channel partner marketing process from start to finish.

Robert Faletra is CEO of The Channel Company and a renowned expert in this space. In this post he puts together 10 great tips for running a successful IT channel. This post is a quick read but well worth your time to get some expert insights on compensation, aligning your company with your channel program, metrics, and clear rules of engagement for direct sales.

In this blog post, Shankar Ganapathy covers the three primary channel partner strategies: Exclusive, Targeted, and Global. Ganapathy explains for which scenarios each strategy is best, the key challenges in implementation, and how to best enable partners in each strategy model.

It is important not to underestimate the role inbound marketing can play in your channel partner program. HubSpot have out together an excellent 5 point plan for incorporating inbound methodologies into your channel partner marketing strategy. The short guide offers some best practices and use cases on landing pages, SEO, and email marketing.

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The MSP aspect of a partner program, meanwhile, may offer products specifically geared toward service providers. In many cases, a vendor sells to the MSP as well as through the MSP. A vendor of remote monitoring and management tools, for instance, will sell directly to the MSP, which, in turn, installs the software to provide services to its end customers.

Juniper plans to release the first iteration of its Contrail cloud tools in June. Contrail Enterprise Multicloud will compete in .

To download a copy of the Partner Program data sheet, please click here.

Our partners maximize their sales and margins with our proven solutions for backup, disaster recovery, virtualization, deployment and storage optimization. With over 18 years in the business, we remain committed to our resellers as our sole sales channel, while we focus on creating innovative, effective solutions, as well as generating demand for our products – and new business for our channel partners.

Paragon Software Group offers its Channel Partner Program to resellers who want to join forces with us and become a true extension of Paragon Software Group by proactively generating demand and delivering Paragonís solutions to the market.

To compare partner levels and for details on program benefits and requirements, please click here.

Channel partners form relationships for a number of different reasons and results. For the manufacturer, a channel partner can help bring a new product to market and increase visibility of a brand and boost sales. For the business, it helps open the doors to new business with a lower cost and a smaller risk factor than producing your own technology or merging/acquiring to obtain the technology for your service portfolio.

Learn about each of the five generations of computers and major technology developments that have led to the computing devices that we use. Read More »

Entering in to a channel partner relationship or vendor program is a bit like entering a little world all on its own. This IT business relationship has many unique phrases and abbreviations that are commonly used to describe functions and processes within this type of business relationship. Learning channel partner lingo will help you understand exactly what the manufacturer offers as a part of its program and what the expectations are that you, as a reseller or channel partner, will need to meet and exceed. To get you started, here are 30 popular channel partner terms that you need to know.

Channel partner is the common phrase used to describe a business-to-business (B2B) relationship where a smaller company or organization partners with a corporate manufacturer to market and sell that producer's products, services or technologies — usually through a reseller relationship. In reselling, the partner takes title to product and resells. Usually, the relationship is defined by the manufacturer's equipment being part of a larger solution offered to customers by the channel partner. The partner will "add value" (see VAR) to the product or technology, or even build a solution that utilizes one or more of the vendors' products.

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eZee Centrix Hotel Channel Manager is an integrated solution for managing hundreds of OTAs and GDS from a single location. Learn more about eZee Centrix

Channel management software designed to make your alternate sales channels thrive. Learn more about LeadMaximizer

Delivering technology-driven solutions that help our customers achieve growth through their sales channel. Learn more about LogicBay

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Paragon Channel Partners Paragon Software Group offers its Channel Partner Program to resellers who want to join forces with us and become a true extension of Paragon Software Group by